The Sudden Change
When Hoda Kotb announced she would leave Today in early 2025, her co‑host Jenna Bush Hager was caught off‑guard. She told NBC she was “shocked.” Immediately, Jenna called her parents, George W. Bush and Laura Bush, for support.
A Simple Call, Big Impact
Jenna described her call: she was so emotional her father thought something horrible had happened. Then George W. Bush responded: “It’s your turn. It’s okay. You’re going to be fine.” That message gave Jenna immediate clarity and calm.
Supporting Her Identity
Jenna didn’t need to fill Hoda’s shoes—she needed to lead from her own strengths. Her father’s words reminded her that she didn’t have to replicate Hoda. And though I couldn’t locate a verified quote from Laura Bush on the specific moment, Jenna shared she found strength in returning to what she does best: connecting authentically with her audience.
A New Chapter Begins
Starting January 13, 2025, the fourth hour of Today was relaunched as Today with Jenna & Friends. Jenna now hosts with a rotating lineup of guest co‑hosts. Rather than seeing the transition as a loss, she frames it as a fresh opportunity.
Why It Matters
This moment reminds us that even public figures turn to family when under pressure. Surprisingly, the most powerful advice can be simple: trust yourself. Stand on your own voice. Lead in the way only you can.